Just days after Jim Jannard took to his familiar podium on the REDUSER forums, sending out an open invitation to all 4K capable camera manufacturers to a resolution battle royal at RED Studios in Hollywood on June 4th; the notoriously outspoken RED CEO rescinded his initial plans, stating that “several companies have refused to participate” and the troubles would not warrant the effort.
RED’s original plan to host their own camera shootout came as a result of their dissatisfaction with Zacuto’s ongoing and established Great Camera Shootout series’s choice to output the results of the camera comparisons in 2K.
In keeping with Jannard’s steadfast views of a 4K future, this undoubtedly left a sour taste in the mouth of a man who doesn’t believe Zacuto’s shootout methodology. This in turn lead to Jannard calling out Zacuto’s Steve Weiss publicly, which then, in turn, lead to a series of back and forth pokes between the two men – a standoff that has been thoroughly covered by NoFilmSchool’s Joe Marine in THIS POST. (Recommended read)
In fact, Weiss even walked straight into the lion’s den, leaving a direct reply to Jannard on REDUSER, explaining the reasons why The Great Camera Shootout is structured the way it is, attempting to quell all misconceptions:
The passion on this website is incredible and I admire everyone for it but I will take one exception with a conclusion that has been made that 4K is here in 2012. In fact, the numbers do not pan that out in worldwide theaters today, see our shootout page for statistics on that. Most theater owners have already bought 2K projectors making it the defacto standard in 2012 but if that changes in 2013 or 2014 then we will do our shootout in 4K, 5K or 10K, whatever the reality that theatergoers are really going to be seeing in that day.
After a very heated past few days, the resulting quarrel, which until today looked to materialize into an entertaining new project, has been killed off before it even started – much to the dismay of the legion of RED users surely.