A keen eyed reader of Canon Watch first spotted the enigmatic teaser ad shown above in the The New York Times, leading to an official Canon site showing the same cryptic verbiage and a countdown timer to end tomorrow, October 7th.
The full text reads as follows:
THIS MESSAGE GOES OUT TO FEAR, DOUBT, LOGIC AND REASON.
To excuses, distractions, procrastination, inertia, critics, cynics, realists, pessimists, resistance, conventional wisdom. To the peanut gallery, the so-called experts, the good enoughs, the urges to pass the buck, the easy way out, the snooze button, the panic button, and to that little voice in the back of your head that says,
“It can’t be done.”
To all of it, we apologize. Because we don’t see what you see.
AT CANON, WE SEE IMPOSSIBLE.
Puzzling indeed, but what exactly is Canon implying? Whatever the case may be, we will soon find out as less than 24-hours are left on the clock.
*Update 10/7/14: The site is now live. The “See Impossible” ad campaign Canon has been teasing refers to their new customer-centric focus for both products and services. Click Here to read more about today’s developments.