Just last week, FUJIFILM announced plans to increase the price of all color negative, color reversal, black and white, and quick snap photographic films – a price-hike that would affect customers worldwide. Today, FUJIFILM North America was first to confirm region-specific details regarding the revelations, stating:
Prices for consumer and professional photographic film, including black and white, color negative, and color reversal films will increase by approximately 20%. Prices for consumer One-Time-Use cameras (OTUC) will increase by approximately 15%.
The above-mentioned increases are set to take hold on August 1st for the U.S. market, a decision that’s sure to be met with universal backlash, but according to the company, is necessary due to:
…the continuing decline in demand for film products, the high costs of production, and the increased expenses associated with raw materials, including silver and petro-chemicals, and energy. Under such circumstances, and despite efforts to maintain production costs, Fujifilm is unable to absorb these costs entirely and must implement price increases at this time.
If you are an analog shooter, without question, now is the time to stock-up! More information regarding FUJIFILM’s plans outside of the U.S. to come…