Continuing in the spirit of instant film and providing a nice follow-up to our last post concerning the release of The Impossible Project’s new line of ‘PX Cool’ films, comes an interesting look back at Polaroid ads from the 1950s and 60s, appearing in the middle of live broadcasts of popular syndication’s such as the iconic Tonight Show.
At the time, Polaroid was a regular sponsor of the above-mentioned telecast and would employ the talents of comedians, actors, and entertainers such as Jack Parr and Jerry Lewis, the show’s host and sidekick, to convey the camera maker’s marketing message. A great example of the aforementioned duo can be viewed in The Tonight Show video clip below.
Take a look:
Via Laughing Squid Via PetaPixel
