It’s no secret the once untouchable staples of the camera industry, Canon and Nikon, have been losing significant ground and market share to the growing mirrorless camera market and smartphone camera adaptation. And while Sony, Panasonic, Olympus and Fuji have adjusted to market change, releasing cameras which adhere to consumer demand, Canon and Nikon remain disastrously slow to release compelling, non-iterative products, and the effects have been brutal to each firm’s bottom line.
To this affect, Nikon yesterday released an update to their full-year unit sales forecast, cutting their single-lens reflex camera sale predictions for the second quarter in a row as oversees DSLR demand remains stagnant.
“… Demand for pricey Single-Lens Reflex models had remained depressed.” – Reuters via Nikon
Nikon adjusted their projected sales of ILCs from 6.55 million to 6.20 million after posting a 41% drop in operating profit for the fist six months of the fiscal year. To add a bit of insult to injury, unconfirmed reports from Nikon Rumors claim the retail response surrounding the newly announced Nikon Df has been unfavorable, with multiple outlets citing weak demand.
The Nikon Df has yet to break into the Amazon top 20 in DSLR camera sales at the time of this posting.
Via: Reuters & Fstoppers